Privacy Policy
At Dassett Alpacas, we are committed to protecting and respecting your privacy. This policy explains how we handle your personal data when you visit our farm in Warwickshire, join us for off-site visits in Oxfordshire and Northamptonshire, or use our website.
1. Who we are and contact details
Dassett Alpacas & Friends is operated by Nicole Habgood. We are based at Grove Farm, Burton Dassett, CV47 2AB. You can contact us by phone or WhatsApp at 07549 146758 or via our website enquiry forms.
2. What data we collect
We collect information you provide directly to us through:
- Website enquiries and booking forms
- Emails and phone calls
- WhatsApp and social media messages
- Photos taken during visits (with your permission)
- Reviews you leave for us
3. Lawful bases for processing
Under UK GDPR, we rely on the following lawful bases: Consent (e.g. for marketing or certain photos); Contract (to manage your booking); Legitimate Interests (to run our business effectively); and Legal Obligation (e.g. for tax or insurance purposes).
4. How we use your data
We use your information to respond to enquiries, manage your alpaca walks and encounters, and process payments via Wix tools. We also send essential service messages regarding your booking. We will only send marketing materials if you have given us clear consent to do so.
5. Cookies and Analytics
Our website uses cookies provided by Wix to ensure functionality and to help us understand how visitors use our site. You can manage your cookie preferences through your browser settings or our website's cookie banner.
6. Who we share data with
We share data with trusted third parties, including: Wix (our website host), payment providers, our email and IT providers, and professional advisers. If an emergency occurs during a visit, we may share details with emergency services.
7. International transfers
Your data may be stored outside the UK. This is managed through our website provider, Wix, who ensures appropriate safeguards are in place for international data transfers.
8. How long we keep data
We only keep your personal data for as long as is necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
9. Your rights under UK GDPR
You have rights including access to your data, requesting correction or deletion, and objecting to processing. If you wish to exercise these rights, please contact us using the details provided above.
10. How to complain
If you have any concerns about our use of your personal information, you can make a complaint to us. You can also complain to the ICO if you are unhappy with how we have used your data at ico.org.uk or by calling 0303 123 1113.
11. Changes to this policy
We may update this policy from time to time. The latest version will always be available on our website. This version was last updated in February 2026.